Could Jeep pull off a $100k limited edition Wrangler?

"Milky" (jordanmielke) 03/27/2018 at 14:55 • Filed to: Jeep, Limted, Trackhawk, Trailhawk, Wrangler, JL

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Everyone is doing it and I don’t see why they couldn’t cash in too.

The V8 Defender is $150k, limited edition G Wagons are at least $200k, hell Jeep’s own Trackhawk can get to $100k.

Start with a Rubicon, throw the Mopar parts bin at it. Including the 2 inch lift. Crucially put a 6.4 Hemi under the hood and add a unique paint scheme. Sell 100-500 and Voila, pay day.

OpposResidentLexusGuy - USE20, XF20, XU30 and Press Cars > Milky 03/27/2018 at 15:18

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Hellcat is the answer.

HammerheadFistpunch > Milky 03/27/2018 at 15:19

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They could. Should people drop 100 grand on a wrangler? No. Would they? Yes (in small numbers at least)

Milky > OpposResidentLexusGuy - USE20, XF20, XU30 and Press Cars 03/27/2018 at 15:22

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That’d be insane and probably snap the Dana 44s. Welp, get out the Power Wagon axles.

OpposResidentLexusGuy - USE20, XF20, XU30 and Press Cars > Milky 03/27/2018 at 15:23

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Dana 60 should work.

Milky > HammerheadFistpunch 03/27/2018 at 15:25

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Jeep has got to want that modified wrangler money.

HammerheadFistpunch > Milky 03/27/2018 at 15:26

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Which is why they are building so many of their own parts for it now. Axles upgrades, lift kits, bar work, etc. Mopar is finally getting in on that money.

Milky > OpposResidentLexusGuy - USE20, XF20, XU30 and Press Cars 03/27/2018 at 15:29

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Yea, I’m into the idea now.

Rusty Vandura - www.tinyurl.com/keepoppo > Milky 03/27/2018 at 15:32

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Somebody would buy one, but not I.

OpposResidentLexusGuy - USE20, XF20, XU30 and Press Cars > Milky 03/27/2018 at 15:32

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Oh my. MAKE IT HAPPEN SOMEONE.

Milky > HammerheadFistpunch 03/27/2018 at 15:41

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but ... v8 please?

Milky > Rusty Vandura - www.tinyurl.com/keepoppo 03/27/2018 at 15:41

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Jeeps a business and it only makes to sell what people want!

HammerheadFistpunch > Milky 03/27/2018 at 15:43

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Thats the tricky bit. Its hard for a manufacture to do engine swaps. new crash certs. ew.

BigBlock440 > Milky 03/27/2018 at 15:44

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The only problem with that I can see is, the Wrangler Rubicon would not longer be the top, and could negatively impact the Rubicon’s sales because of that. Would the extra profit from the handful of SuperWranglers make up for the lost Rubicon sales? Would a significant amount of people not buy a Rubicon because it’s not the most expensive?

Milky > HammerheadFistpunch 03/27/2018 at 15:53

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I mean they decided for this generation certifying 3 engines is worth it. Whats one more?

Milky > BigBlock440 03/27/2018 at 15:59

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I personally don’t think it would hurt Rubicon sales. Maybach G650 didn’t seem to hurt the normal G wagon. It’d a 1% play thing you would rarely see, if ever.

Spasoje > Milky 03/27/2018 at 17:07

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They definitely could – all of that already exists in the aftermarket, and the execution of which looks like it was factory to begin with!

Should they, though? Nope. Even $50k is too much for what it really is, not to mention $100k. But people would totally buy them anyway.

ThePlasticOne - no diggities expressed nor implied. > Milky 03/27/2018 at 17:24

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Yes. It’s called the AEV Brute:

https://www.autotrader.com/cars-for-sale/vehicledetails.xhtml?listingId=455412532&referrer=%2Fcars-for-sale%2Fsearchresults.xhtml%3FstartYear%3D1981%26sortBy%3DderivedpriceDESC%26vehicleStyleCodes%3DTRUCKS%26incremental%3Dall%26firstRecord%3D0%26endYear%3D2019%26makeCodeList%3DJEEP&startYear=1981&numRecords=25&vehicleStyleCodes=TRUCKS&firstRecord=0&endYear=2019&makeCodeList=JEEP&makeCode1=JEEP&modelCode1=WRANGLER

Milky > ThePlasticOne - no diggities expressed nor implied. 03/27/2018 at 17:44

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Those cost $100k?! Well damn, then yea Jeep could do it too.

Milky > Spasoje 03/27/2018 at 17:49

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If people would buy them, doesn’t that mean they should? The Jeep halo product should be a Wrangler anyways.

Spasoje > Milky 03/27/2018 at 18:57

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I meant more in the context of if it’s actually worth the $100k or not. But yeah, from a straight business perspective, they totally should do it, if there’s no way it can backfire from a marketing standpoint.

ranwhenparked > Milky 03/27/2018 at 19:28

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Absolutely they could, the aftermarket does it already, so there are already customers out there that are perfectly willing to drop 6 figures on a high zoot Wrangler.

Should they? Probably - the margins would be enormous, probably even more profitable than the Broughamed-out Rams.

Milky > Spasoje 03/27/2018 at 19:31

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A 2 door range rover isn’t worth $350k, but that didn’t stop them from selling all 999 of them.

ThePlasticOne - no diggities expressed nor implied. > Milky 03/27/2018 at 21:15

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It’s a $41k conversion on top of the Wrangler you’re buying as part of the package, so you’re very nearly at or over $100k out the door. Add to that the Jeep Tax and you won’t see a used one of any age below $70k...

ThePlasticOne - no diggities expressed nor implied. > Milky 03/27/2018 at 21:16

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Folks are already saying the new Scrambler killed the Brute, because obviously no one is going to want to convert a JL if it comes in truck form already. And AEV has already discontinued and moved on to RAM products.

Now this will be the real kicker...what if the Scrambler MSRP doesn’t undercut the Brute, but MATCHES it?

Milky > ThePlasticOne - no diggities expressed nor implied. 03/28/2018 at 08:35

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Nah, they can’t make it that much. I wouldn’t be surprised if it started at $35-4ok. It will certainly get more expensive than that though.